Energy Drinks / True Colors Original Enhanced Energy Beverage

True Colors Original Enhanced Energy Beverage

Where can I buy True Colors Original Enhanced Energy Beverage? Big Lots, Ohio
How much does True Colors Original Enhanced Energy Beverage cost? $0.60

What's in True Colors Original Enhanced Energy Beverage?

Nutritional Information
Size: 12.0 FL OZ
Servings: 1.0
True Colors Original Enhanced Energy Beverage contains 1 (355ml/12fl. oz.) serving, which contains mg/% USRDA (whichever is available, or both, if listed) of the following: Calories 152, Sodium 180mg/6%, Carbohydrates 36g/12%, Niacin 150%, Vitamin B6 375%, Vitamin B12 120%, Pantothenic Acid 75%. True Colors Original Enhanced Energy Beverage also contains undisclosed amounts of the following: taurine, burnt sugar, caffeine, "flavor" (yes, flavor), inositol, calcium-D-pantothenate.

Jason's Review

Sorry for the delay in the reviews, but because of some hurtful messages and comments, mostly calling me a backwoods Forrest-Gump-sounding inbred hillbilly animal lover, I fell into a bit of a depression which lead to a hiatus from reviewing, bathing and shaving, resulting in 4 disappointed subscribers, BO that's worse than usual, and the beginnings of a fine Grizzly Adams beard.

To complicate matters, last Sunday was my birthday...thanks for the card by the way...but 1 of my 3 friends bought me some energy drinks. If gift price is any indication of the strength of the relationship, which both of my past girlfriends assured me it is, this 60 cent energy drink will be a constant reminder of a great girlfriend, a better cousin and the version of Lady Gaga that we had in the 80s.

Since this drink is well under a dollar, and most of the drinks that are sent to us are discontinued before they get reviewed anyway, we decided to do a series on value drinks. Truthfully, it's more of a commentary on what the price point of energy drinks should be.

Let's start with the name, "True Colors Original Enhanced Energy Beverage". You can take "original" right out, unless you consider all 200 acceptable Red Bull clones "original". Churching up the name with "beverage" is like Miller High Life calling itself the "champagne of beers". Lastly, "enhanced"? With what, burnt sugar? Because that's the only ingredient in True Colors that doesn't appear in 90% of energy products. I think a more fitting name would be "Red, Silver, Blue and Yellow Tolerable Generic Energy Drink", but I would have called it "Deep Water", because its comparably cheap and ineffective as the Magic common by that name which most people would trade for a basic land.

What's the point of the commentary? It's a 60 cent drink that sucks. At first glance yes, everything is in order, but the taste is comparable to Red Bull, which people buy by the truckload for $2. But we said it's ineffective? True, but we've been on our soapbox with the same message about an 8.3oz Red Bull since 2005. This drink is 12oz., so whatever it lacks in energy, it makes up for in being about 50% larger than Red Bull. If you're doing the math, that's a 12oz. slightly nerfed Red Bull for 60 cents. While I don't much care for Red Bull, and less for Red Bull clones, I'm willing to put those differences aside when this drink, oz. for oz. costs the same as a regular Coca-Cola from the drink machine outside the store.

Guests's Review

It's hard to say good things about a 60 cent energy drink, on the other hand, it's hard to say bad things. At 60 cents, True Colors is an exceptional value for Red Bull lovers. My biggest issue with Red Bull has always been price. Additionally, I don't think the drink is exceptional in any way, and I argue anyone who's had what we reviewed as "Real Red Bull", will be less impressed with American Red Bull. True Colors tastes mostly like Red Bull, there's some unidentified "background noise" flavor (which we assume has something to do with the burnt sugar referenced in the ingredients) that isn't completely unpleasant, but it's distracting and would taste more like Red Bull without it.

We must face facts, for whatever reason, people buy Red Bull...those people should stop doing that. If you are one of those people, save yourself $1.40/day, and get 4 more ounces of drink by switching to this mess. Go to Big Lots, fill up the cart and stop wasting money on Red Bull.

Is this drink every going to be a C-store success? Probably not, maybe at 60 cents, but I'm imagining that profits, if there are any, are razor thin at that price. Price this at $1.49-$2, it just falls right into that indistinguishable sea of energy drink chaff. This drink is 100% value, nothing else makes it worth buying, even at $1/can, it starts to fall apart as a product we would recommend.

Because the product packaging has a "retro" look, and currently almost no one has heard of True Colors, hipsters should love it, unfortunately for PriLabs, Inc., makers of True Colors, other hipsters liking it means all hipsters "used to like it before everyone else did".

True Colors Original Enhanced Energy Beverage can or bottle design and textual information
True Colors Original Enhanced Energy Beverage comes in a black can wearing a skirt that looks like a pattern of 1-bit digitized flames. The can on the back in nearly illegible, since it's white text over those silver dots. The front looks like an old Kodak film package, or something I've seen on 70's LPs and can't remember. The front text is an a Verdana-like font, "True" in white, "Colors" in blue green and red, "Original" in silver and "Enhanced Energy Beverage" in white. The back is just the ingredients and nutritional facts, with the exceptions of "Live Life in Color"...which isn't in color, and "Naturally Flavored" in white.

Consumer Reviews

shane@2012-07-24 12:07:44
how can i order the true colors energy drinks??? Response by Jason: I was guessing when we got these at Big Lots that they were on permanent closeout. If True Colors Energy Drink is available, they don't make it easy to find it. We are unaware of anywhere currently to get Tru Colors consistently.
Alex Isakoff@2012-02-25 13:56:42
True Colors Energy Drink Has Worked For Me For A Long Time And It Works Great!! I Totally Love It :)
Marilee@2011-07-08 16:06:41
I searched a bunch of sites for energy drinks and this was the best.
Disclaimer: Writers for Screaming Energy are not doctors, and none of this website should be taken as medical advice. All nutritional/product label information about energy drinks and products on this site were copied as accurately as possible, but are subject to error. All information contained in this site should be considered our opinion.